Weiss Architecture Studio

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The Rise of Augmented Reality (AR) in Real Estate and Interior Design

The Rise of Augmented Reality (AR) in Real Estate and Interior Design

However amazing the augmented reality (AR) is, it is still mostly related to games and entertainment. But this technology can have much more practical applications. Industries such as automotive, healthcare, retail, manufacturing and more are already benefiting from AR technology.


Most people have seen virtual reality (VR) by now. The headsets that transport us into another world – mostly found in various video games. As a workplace interior design firm we have seen the industry change to continually evolve with technology. While AutoCAD is still the norm for technical drawing we are starting to see the tides turn to even faster technology apps and software to display the creative vision to clients. Sketchup and Revit have enlivened the Designer’s experience over more technical software like AutoCAD for Designers and are a breath of fresh air. But the technology evolution has another wave ready for us in virtual reality (VR), augmented reality (AR) and mixed reality (MR). While the technology is getting simpler, the software development skills required to keep it out of reach for the average design business.


Today, designers and manufacturers are gradually turning to augmented reality (AR) to replace their physical products. Augmented reality allows for faster design process at a fraction of the cost. There are a huge number of applications and usages for AR in the design space.


Augmented reality (AR) in any case is comparatively less difficult technology, which allows you to use your electronic device to screen virtual elements on top of the current physical environment. So let’s have a look at what’s coming:

  • Augmented Catalogue

With Augment you can connect a 2D print material to either a single or multiple 3D models. Your clients can scan your product catalogue using the Augment app to access your digital augmented product catalogue. This allows your clients to try all your products at home in augmented reality. It adds a new dimension to your marketing material and engages your audience.


iWPS office interior design augmented reality

For Instance, you can take a picture of your reception area and bring in different chairs and front desk furniture to see what looks best. A great example of this is Ikea’s new printed catalogs which you can place on the floor and through your phone see the products within space, all in the right dimensions and scale.


  • Mixed reality (MR)

Mixed reality (MR) is an extension of augmented reality but uses 360 degrees. Again new pieces can be added but existing pieces cannot be removed and it is a technology that works well for empty rooms, new builds or smaller design alterations.


  • Augmented Website

Augmented Reality is also solving today’s e-commerce challenges. It offers clients the opportunity to test various products from the online store in their home or office before making the purchase. This experience helps eliminate the doubt in the purchase and sell more efficiently.


  • Static Background

With Augmented reality, even if you aren’t on-site with the client, you can use a saved background to simulate your product in their environment. This has a great impact on the interior designs as it ensures the products are suited for the clients’ space while prototyping and design process.


This is all very exciting for interior designers as now the client uneasiness around what space will look and feel like can be minimized or even abolished completely. No more pondering how big the couch actually is or if the dark color scheme will blend well. Clients can see the creative vision in reality before you hit the go button!


Have a look at our website to know how we can help you with the Work-Place design!